✓ metrics:read - To find email activity metrics
✓ segments:full - To create and read analysis segments
✓ profiles:read - To export member lists
• Have not opened any emails in X days
• Have not clicked any emails in X days
• Have never made a purchase
• Have received at least 5 emails (not new subscribers)
These profiles are safe to suppress. Export the list and manually suppress them in Klaviyo.
Creating segments...
Please wait 60 seconds. We put a 60 sec delay to let Klaviyo populate the audiences before we try to count them.
- Export the inactive profiles list below
- Review the CSV file to verify the profiles
- Go to Klaviyo → Profiles → Suppressions to remove them
- Or create a segment in Klaviyo and suppress in bulk
How to Use the Klaviyo Bill Reducer
This tool helps you identify and remove inactive profiles from your Klaviyo account, which can significantly reduce your monthly email marketing costs. Here's how it works:
- Enter Your API Key - Create a read-only API key in your Klaviyo account with the required scopes (accounts:read, metrics:read, segments:full, profiles:read)
- Set Your Inactivity Threshold - Choose how many days of inactivity defines a "dead" profile (default: 90 days)
- Run the Analysis - The tool creates a segment in Klaviyo to identify non-customers who haven't engaged with your emails
- Review Your Savings - See exactly how many profiles can be removed and how much you'll save each month
- Export and Suppress - Download the CSV of inactive profiles and suppress them in Klaviyo
Why Should You Clean Inactive Profiles?
Klaviyo charges based on the number of profiles in your account. Many businesses pay for thousands of profiles that:
- Never open emails
- Never click links in your campaigns
- Have never made a purchase
- Reduce your overall engagement rates
- Hurt your email deliverability
By removing these inactive profiles, you can reduce your monthly Klaviyo bill by 20-30% while actually improving your email performance metrics.
Who Should Be Suppressed?
The tool specifically targets profiles that meet ALL of these criteria:
- Non-customers - They have never made a purchase
- Inactive - No email opens or clicks in your specified timeframe (e.g., 90 days)
- Not new subscribers - They've received at least 5 emails (giving them a fair chance to engage)
This ensures you're only removing profiles that have demonstrated zero interest in your brand, protecting your engaged subscribers and customers.
Klaviyo Pricing and Savings Calculator
Understanding Klaviyo's pricing structure helps you see the impact of profile cleanup:
- 0-250 profiles: Free
- 251-500 profiles: $20/month
- 501-1,000 profiles: $30/month
- 1,001-1,500 profiles: $45/month
- 1,501-2,000 profiles: $60/month
- 2,001-2,500 profiles: $75/month
- And so on... (pricing increases with profile count)
If you have 5,000 profiles and 1,500 are inactive, removing them could drop you from ~$225/month to ~$150/month - that's $900/year in savings!
Best Practices for Klaviyo Account Optimization
- Run this analysis quarterly - Profiles become inactive over time, so regular cleanup maintains optimal costs
- Consider a re-engagement campaign first - Send a "last chance" email to inactive profiles before suppression
- Monitor your deliverability - Removing inactive profiles improves your sender reputation
- Review your acquisition sources - If you have high inactive rates, examine where low-quality leads are coming from
- Set up proper email collection - Use double opt-in to ensure quality from the start
Other Klaviyo Optimization Tools
Audience Builder
Create 22 pre-built customer lifecycle segments in one click
Flow Builder
Deploy proven email flow templates (abandoned cart, winback, thank you)
List Splitter
Split large customer lists into smaller segments for targeted campaigns